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    The folks at Garmin knew they were on a winner with a national promotion of a Free Lifetime Map upgrade offer. Only one problem – the forecast ta… Read More
    The folks at Garmin knew they were on a winner with a national promotion of a Free Lifetime Map upgrade offer. Only one problem – the forecast take up of the offers would mean the costs of fulfilling them through an agency would make the promotion too expensive. Enter Tonic and our customised redemption application We believe driving the public to take up a promotional offer and increasing revenue, is only half the job. We also want to save clients on the costs of redemption too. That’s why we developed unique redemption application that enables clients to manage redemptions in-house. It’s fully customisable, so we can adapt it to each client’s needs. It delivers real time analytics, including geographical location so clients can measure exactly how effective their marketing activity has been. For Garmin the massive savings we delivered meant their promotion was a goer. We combined use of our redemption application with a powerful creative campaign that let the offer speak. All touch points drove customers and prospects to a microsite which also housed the fulfilment system. The amount of entries received are confidential however we can say that we saved Garmin 66% off their redemption costs. Making it the most successful promotion ever for Garmin. Read Less
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