Amberos - B2C design direction

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After few years of on going successive collaboration with

Amberos - amber jewelry company, I was asked to expand their

brand from B2B to B2C segment. Company needed help with design direction which was targeted to mothers who also have babies. This direction also required additional B2C

online shop, content - photos, video, social media post design and retouching

which I also have been responsible for.

Blue was chosen as the main brand color because it has good contrast with amber products also it's pastel look mixed with little of pink is easily recognized as babies products colors. Amber necklaces and bracelets, are believed to relieve baby's teething ache.This way making mother's and baby's life easier - more harmonized. Soft backgrounds and calm also happy models are used to communicate this benefit.

The boy model was great help to show that this product is unisex.