Amberos - B2C design direction
After few years of on going successive collaboration with
Amberos - amber jewelry company, I was asked to expand their
brand from B2B to B2C segment. Company needed help with design direction which was targeted to mothers who also have babies. This direction also required additional B2C
online shop, content - photos, video, social media post design and retouching
which I also have been responsible for.
Blue was chosen as the main brand color because it has good contrast with amber products also it's pastel look mixed with little of pink is easily recognized as babies products colors. Amber necklaces and bracelets, are believed to relieve baby's teething ache.This way making mother's and baby's life easier - more harmonized. Soft backgrounds and calm also happy models are used to communicate this benefit.
The boy model was great help to show that this product is unisex.
Video and photo production INVIDEO.LT,
Product photos - Shots.Lt
Creative and Art direction - Mantas Kuginis
Retouching - Mantas Kuginis
Web design - UI / UX - Mantas Kuginis
UX - Marius Rimkaitis