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A Product Concept Film
with China’s Top Star Kris Wu for Vatti Water Heater
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Challenge
Vatti as a high-end smart kitchen appliance brand, published a new pressurized water heater which could provide larger water flow. They hope to create a fashionable film to communicate with consumers to attract the youth market.
Vatti as a high-end smart kitchen appliance brand, published a new pressurized water heater which could provide larger water flow. They hope to create a fashionable film to communicate with consumers to attract the youth market.
Insight
We discovered from the product and the spokesman of the brand. The major sales point of the Vatti new pressurized water heater is the big pressure, it allows big flow of water pouring out from the water heater even in high-rise housing. The 2020 spokesman of Vatti brand is China’s top star Kris Wu, he is a crossover artist facing pressures from different field, but he still has outstanding performance.
We discovered from the product and the spokesman of the brand. The major sales point of the Vatti new pressurized water heater is the big pressure, it allows big flow of water pouring out from the water heater even in high-rise housing. The 2020 spokesman of Vatti brand is China’s top star Kris Wu, he is a crossover artist facing pressures from different field, but he still has outstanding performance.
Solution
Ball-shaped basketball stand consisting of countless baskets，golden ratio spiral piano, punk cyber neon stage, we used unique visuals to show Kris Wu facing challenges in different fields of basketball, music production, and hip-hop Rap. The artist gives the biggest stress to himself then he could become the best himself. Pressures bring up extraordinary, the concept expresses the same point of the product and artist that“The bigger pressure, the bigger flow”, combines the brand product and their brand spokesmen skilfully, let this new pressurized water heater communicate with Chinese young consumers in depth.
Ball-shaped basketball stand consisting of countless baskets，golden ratio spiral piano, punk cyber neon stage, we used unique visuals to show Kris Wu facing challenges in different fields of basketball, music production, and hip-hop Rap. The artist gives the biggest stress to himself then he could become the best himself. Pressures bring up extraordinary, the concept expresses the same point of the product and artist that“The bigger pressure, the bigger flow”, combines the brand product and their brand spokesmen skilfully, let this new pressurized water heater communicate with Chinese young consumers in depth.
Result
This advertising film has been broadcasted on CCTV, Zhejiang Satellite TV, Hunan Satellite TV and other major satellite TV stations across the country, and it has been shown on landmark building’s big screens of Beijing, Shanghai, Guangzhou, Tokyo Shibuya, Milan, New York Times Square, Brazil and so on.
The film has got over 500 million exposure.
This advertising film has been broadcasted on CCTV, Zhejiang Satellite TV, Hunan Satellite TV and other major satellite TV stations across the country, and it has been shown on landmark building’s big screens of Beijing, Shanghai, Guangzhou, Tokyo Shibuya, Milan, New York Times Square, Brazil and so on.
The film has got over 500 million exposure.
Film Screenshots Pictures
吴亦凡 X
华帝瀑布浴热水器
华帝瀑布浴热水器
挑战
华帝电器是中国“高端智能厨电”品牌，新推出了一款热水器，水量更澎湃的瀑布浴热水器，他们希望创造一条年轻时尚的影片来与消费者沟通。
华帝电器是中国“高端智能厨电”品牌，新推出了一款热水器，水量更澎湃的瀑布浴热水器，他们希望创造一条年轻时尚的影片来与消费者沟通。
洞察
我们从产品和品牌代言人开始挖掘。华帝瀑布浴热水器最大的特点是加压大，即使在高层的公寓楼里，也能喷发大水量。2020年华帝品牌代言人吴亦凡，中国顶级流量的跨界艺人，他面临着各个领域的压力，依然表现出色。
创意
无数个篮框组成的球形篮球架，黄金比例螺旋形的钢琴，朋克赛博霓虹灯的舞台，我们用独特的视觉展现了吴亦凡面对篮球、音乐创作、以及嘻哈Rap不同领域的挑战，艺人给自己最大的压力，才能成为最好的自己，压力成就不凡。双关的传达了产品和艺人的共同特质，即是“压力越大，流量越大”，将代言人和产品紧密的结合，让瀑布浴热水器和中国年轻消费者更深入的沟通。
结果
广告影片，已在CCTV、浙江卫视、湖南卫视等全国各大卫视播出，更是在北京、上海、广州、东京涩谷、米兰、美国时代广场、法国巴黎...地标建筑大屏播放，传播高达5亿人次的曝光量。
Client: Vatti China
Creative Company：The Nine X Insight Group
Founder and Chief Creative Officer: Jody Xiong.
Vice President: Cobe Liu.
Art Director: Jody Xiong.
Director:Jody Xiong, Cheng Tianxiao.
Photographer: Yao Jinli.
Music: Syn Music.
