A VISUAL INTRODUCTION TO THE TASTE OF PURE INGREDIENTS
Howies is bringing a wide range of baby meals on the market to relieve today's parent. In addition to the convenience of ready-to-eat foods, using only fresh ingredients without additives is a big plus. By freezing meals immediately after preparation, all nutrients and flavours are optimally preserved.
To emphasize the healthy and responsible nature of a brand such as Howies, we developed sustainable packaging. The Howies soup packaging is 95% biodegradable. For a clear positioning of Howies in the baby food category, we opted for a design with soft colours and clear shapes. The recognizable vegetable characters on the packaging help babies and toddlers associate the vegetables with their pure flavours.
