After a meticulous brand architecture program, I designed a corporate identity that communicates the firm's story and values. During the program, HIt Smart directors, and myself gathered in several occasion to define the logo guidelines, the corporate stationary vibe and the website technical requirements. The result is a harmonious brand presence that help create an organisational clarity in the firm's communication. The Hit Smart Marketing identity is rich in meaning; three crystal spheres evoke a confluence of ideas and dynamism converging with the website to complete the identity. The stationary knowledges the system through interpretation of the color cyan. The look-and-feel of the system facilitates a broad, bold, flexible expression through dramatic colour, transparencies and declarative type. Hit Smart Marketing Director and clients are energized by the dynamic design, which they agree represents the true innovative, accurate and global approach of the firm.
www.hitsmartmarketing.com
www.hitsmartmarketing.com
