Madison Taffe's profile

Sweet Beet: Pop-Up Shop Identity

Sweet Beet is a Vegan Bakery located in the Navy Yard. Its color palette is inspired by the colors of a beet and the pastel colors typical of baked goods. Sweet Beet’s premise is a connection between the garden and its vegetables with high quality vegan desserts.
When looking at the type paired with the branding I wanted it to be clean and readbale, yet also have the friendliness of hand-written type. 
To see more of my branding design inspiration and process explained, please watch the video below!
Sweet Beet: Pop-Up Shop Identity
Published:

Sweet Beet: Pop-Up Shop Identity

Published: