Northern
Home & Living Brand Concept
The aim of this project was to develop a brand that sat between the markets of quality and affordability in the furniture and homeware sector. Northern is a modern, imagery focused brand with a bespoke wordmark matched with clean typography and warm colour palette.
Voice of Northern
The Brand Tone of Voice
The tone of voice for Norther speaks to a younger, social media driven market, with hints to social networks and a focus on engaging but straight to the point attitude for a target market that is constantly moving.
