This project was designed to promote the multimedia entertainment company, Alacran Group, as an official partner of the music and awareness festival, Kaya Fest, while sharing positive messages with people of all walks of life and all ages around the world.
Art direction, graphic design, creative writing, motion graphics, newspaper ads, animated social media ads, animated video content, merchandising, email blasts, billboards, outdoor advertising, sound editing
A beneficial thing for which one is grateful
All work done for the Alacran Foundation is voluntary
We also promoted the collaboration between the Bob Marley Foundation and the Alacran Foundation by sharing the message “One Love”
While this project centered around the Kaya Fest event, it made an impact that extended far beyond the festival grounds. Both the Bob Marley Foundation and the Alacran Foundation united to promote art, music and sports while successfully elevating the people of Jamaica.