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Alacran Group // Kaya Fest

This project was designed to promote the multimedia entertainment company, Alacran Group, as an official partner of the music and awareness festival, Kaya Fest, while sharing positive messages with people of all walks of life and all ages around the world.


Deliverables

Art direction, graphic design, creative writing, motion graphics, newspaper ads, animated social media ads, animated video content, merchandising, email blasts, billboards, outdoor advertising, sound editing


A beneficial thing for which one is grateful
All work done for the Alacran Foundation is voluntary


We also promoted the collaboration between the Bob Marley Foundation and the Alacran Foundation by sharing the message “One Love” ​​​​​​​
While this project centered around the Kaya Fest event, it made an impact that extended far beyond the festival grounds. Both the Bob Marley Foundation and the Alacran Foundation united to promote art, music and sports while successfully elevating the people of Jamaica. ​​​​​​​
In-between bands back screens animations on the main stage at Kaya Fest. 2 sets of 4 minute long, no audio with the Alacran Group's logo to give a permanent presence in the visitors' minds while preparing/waiting for the next show.




Blessings
All appreciations, and comments are welcome

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Alacran Group // Kaya Fest
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Multiple Owners
Piero Salardi

Alacran Group // Kaya Fest

This project was designed to promote the multimedia entertainment company, Alacran Group, as an official partner of the music and awareness festi Read More
16
175
0
Published: