PINC Experience 2019
PINC is a singularly unique experience. It is a day of inspiration, innovation, and change that highlights the values at the core of our community. Those in attendance have the amazing opportunity to meet like-minded people who appreciate the array of talented individuals brought to the stage. The day’s most important and impressive quality, however, is the ability to reshape those who attend. Whether they leave more knowledgeable, more observant, or emotionally impacted, it is clear that PINC is a transformative event.
We made the decision to focus on this aspect of the day. Our design direction is completely centered around the idea of transformation and its effect on the future. So, we set out to challenge ourselves with an approach based entirely around a metamorphosis of the letters of PINC. The letters act as our main design element in order to capture the transformative aspect and forward-facing attitude of PINC. Whether the letters are converting from two dimensions to three, or even from one letter to the next, this idea is carried throughout the design—setting the stage for progression and evolution, much like the day itself.
None of us knows what comes next or what each new day may bring, but one thing we feel certain about is:
The future is so PINC.
Client: DreamLarge
Team: Aiham Kara Hawa (Graphic Design), Lauren Cash (Motion Design)
Year: 2019
