Swiss-based CHOCO BON BON is very good at making chocolate. But they needed a clear brand position: their own unique space in a competitive industry.

To strengthen this positioning, we created a visual language based on a gallery concept. Each CHOCO BON BON product is wrapped in specially commissioned original artwork.

CHOCO BON BON is passionate about challenging industry norms. The making of its chocolate is begun at origin, meaning that more wealth remains within developing economies. Sustainably produced, the finished bars use 100% natural ingredients and are palm oil free.

Client: CHOCO BON BON Chocolatier
Role: Strategy / Design / Art direction
Discipline: Corporate identity / Packaging / POS / Website
Product visualisations: Mohammed Noor