Website ___ 2020
Taresso Artisan Coffee Roasters ©
A clear path to authentic coffee
Following the design of Taresso Artisan Coffee Roasters' new visual identity, we were asked to design the brand's e-shop. By targeting coffee enthusiasts, we designed a web page that exudes authenticity in a way that differentiates from the competition, whereas is notably easy in its use and engages the user to explore it, thus attaining an interchange with a wider audience. Our goal was to achieve an uncomplicated navigation both on desktop and on mobile environment, helping brand’s products to emerge in the front line, with a fast access and a high level of ease in the purchase process. Therefore, we composed a canvas of clear lines - harmoniously combined with the delicate use of illustrations and typographic elements that derive from the brand’s original universe we have previous created.
Athens _______ Greece