Introducing the brand:
Genesis is a painless pill/medication that is used to help better digestion for customers who take them.
Rationale
Genesis is a medicine brand that uses natural fruits, sweets. It also is a fast relief, targeting busy workers so that they will gain better and strong health to continue with their daily tasks.

The logo was to represent a tiger to show strength gained after consuming the medication and own empowerment, whereas butterfly to show recovery, relief and calm which is what the workers would want to feel after relieving from the consumption.
The graffiti styled secondary graphics is to bring out the fun side of the brand, not a regular strict medication. To show that it is a painless, sweet medication
Get to know more about Genesis through the style guideline, consisting some brand guideline too

Disclaimer: All mockups that are used do not belong to me but to their respective owners, Genesis is a brand used for school purposes and projects. Thank you!
Cop Id, Genesis
Published:

Cop Id, Genesis

Published: