Postcard and App Landing Screen Design
H-ISAC Spring Summit 2020 Event Branding
H-ISAC is a healthcare cybersecurity company that hosts several summits every year. I was responsible for branding their Spring 2020 Summit and adapting my designs to a various marketing materials such as postcards and app screens. The theme is "Strike Back" and will take place in Tampa, FL. The client requested that I incorporate lightning and the Tampa skyline.
I created several different rounds of layouts and altered them according to the client's feedback. I digitally manipulated multiple photos of the Tampa cityscape, storm clouds, and lightning to create an image that reflected the phrase "Strike Back". Next I designed a few different layouts that combined the event information and a clean event logo with the final photo. Three of my personal favorite drafts are shown above, set against the white background. H-ISAC chose the most simple and clean design with the text floating above the sky, justified to the left side of the image.
App Graphics
This summit will also be available on the Crowdcompass Event App, so I incorporated the branding into the digital assets that the company requested. I designed an app icon and responsive splash page screens that users will see once they download the Strike Back Spring Summit event and launch it on their mobile or tablet devices.
