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    A self promotional project for FP7. We designed posters as give aways to clients and at events. Based on Typography & Advertising insights. Copy … Read More
    A self promotional project for FP7. We designed posters as give aways to clients and at events. Based on Typography & Advertising insights. Copy & Design, Typographic posters. Read Less
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FP7. Self Promotional Posters
The Evolution will not be Televised.
FP7 wanted promotional posters for an event as well as to hand out to clients. The key idea to the project was to base the posters on Key insights about the agency world, that would make someone think: "Oh! that totally makes sense" In terms of design direction, they wanted something "Classic" but with an edge - that their clients or future employees would want to keep. We decided to do this using typography and grid systems. We tried to make each poster different from the next. Creative director Fadi Yaish & copywriter Steve De Lange helped me to put this project together. I hope you enjoy it.