“Organic” becomes an emerging term in food industry which is claimed to provide healthy benefits. Organic pasta or noodles becomes one of the choices amongst other types of organic food for those who prefer a healthy diet such as low in fat, sodium free and a great source of dietary fibre. After observing the consumers' experience, the current packaging is having the problem with portion of pasta per serving. In order to solve this issue and produce an engaging image for organic pasta, packaging should be designed with calculating option for buyers to easily count the amount of pasta per serving, as long as enhancing the natural message and sustainable purpose.