Togethring is an open platform that lets users watch videos together. We redesigned it to let its users seamlessly engage with the content, chat, comment and share the moment together.
Our approach was to bring the community approach back to watching its favourite content. The other side of the coin is that since smartphones and streaming platforms have risen, it’s in fact easier to connect with people and friends with similar interests, but different geographies.
We designed a platform that lets people do exactly that - watch their favourite TV shows and movies together. Engage with the content, chat, comment and share the moment together. Today’s audience is relentless - and we had to design something that matched the likes of Netflix with a stunning UI and intuitive design.
For the end user, the benefit was consuming content together, which also let brands and marketers an enhanced opportunity to connect with their audience.
