LG NoFrost campaign
Graphic design for the applications of the 2010 in-store campaign done by Funky Business for LG's refrigerator range using No Frost technology
Graphic design for the applications of the 2010 in-store campaign done by Funky Business for LG's refrigerator range using No Frost technology
The whole campaign was based on the "I (heart) LG" idea and stated, for the No Frost refrigerators, the "reasons why": stylish design, care for the environment, care for food safety. The range of applications included a food-themed website, a flyer and several POSMs based on the 3 hearts used in the visuals
Layouts for print
Technology presentation & product feature flyer (2-sided)
Food themed website layout, as I envisioned it. The company who did the CSS and programming messed it up completely. Finally, the client eventually bailed out on the website, which never made it online
Eco-bag customizing graphics proposals
