Himalayan FM is China's largest online audio sharing platform. The brand hopes to open their offline platform business by creating a new branch. As per a Chinese proverb—every natural element has their own sound, through which communicates with others, creating a harmony world. The brand aims to take the sounds throughout the offline space and integrate it with interior space and the product by gathering every element through sound in order to bring everyone closer.
The overall design language is simple, while also gives a clear recognition. This minimal concept comes from a subtle detail, which is how people naturally tilt their heads when they are fully engaged in what they are listening to. This simple action became the origin of the brand's visual design. It injected an innovative concept for the brand—“listening" is not just hearing. Listen closely and feel the joy that good sounds bring; The design tilts the usual sound level bars, created a unique symbol for the brand. Then growing it horizontally will also form the Chinese typography of the brand. The brand’s symbol and typography integrated perfectly. The simple design language brought the brand profound connotations, at the same time unified the brand with a unique and stunning visual image.