Fresh fabrics and colors paired with nostalgic undertones andesoteric elegance, Paris-based The Kooples showcases the duality of perfect fashion design. Offering that perfect match, and finding the happy medium for both sexes, this fashion brand provides a new realmof  self-expression. More than simply a clothes, they’re a statement of dualized individuality, pairing the ‘his and hers’ looks with unyielding sense of unique eccentricity. For the up-and-comers looking to set themselves apart in a crowd, to the perfect duo looking to mismatcheach other, The Kooples offers these hand-sewn love notes to everyone to serve as a testament to the old saying “great things come in pairs.”
From the store design which features styled and pre-matched outfitshaphazardly arranged to the images of couples adorning the store walls, every element invites one to find their perfect match and create theirown story through the shirts, pants, skirts, scarves, shoes, and accessoriesthroughout the store to create their own happily ever after.

In order to further the brand's "hand sewn love notes." campaign, The Love Notes project will allow consumers to gain a more personal insight into the fashion by showing the iconic videos that Kooples currently has, but expanding on this to allow users to submit their own videos. This paired with a visual print campaign ultimately pushes The Kooples' ability to create viable and tender moments through fashion.