Amanda Vigdor's profile

Ace Hardware

Amanda Vigdor
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Adobe Portfolio Advertising branding campaign customer experience experiential advertising hardware identity marketing Modern rebrand print advertising Rebrand
Art Direction, Copywriting & Strategy by Amanda Vigdor
Millennials are less likely than older generations to know how to make basic home improvements, when compared to older generations. ACE is bringing millennials up to speed with new educational resources and more ways to access “The Helpful Place” than ever before through a brand refresh that's more than just a new coat of paint.
Adobe Portfolio Advertising branding campaign customer experience experiential advertising hardware identity marketing Modern rebrand print advertising Rebrand
Adobe Portfolio Advertising branding campaign customer experience experiential advertising hardware identity marketing Modern rebrand print advertising Rebrand
Adobe Portfolio Advertising branding campaign customer experience experiential advertising hardware identity marketing Modern rebrand print advertising Rebrand
Adobe Portfolio Advertising branding campaign customer experience experiential advertising hardware identity marketing Modern rebrand print advertising Rebrand
Adobe Portfolio Advertising branding campaign customer experience experiential advertising hardware identity marketing Modern rebrand print advertising Rebrand
Adobe Portfolio Advertising branding campaign customer experience experiential advertising hardware identity marketing Modern rebrand print advertising Rebrand
BACK TO OUR ROOTS | A REBRANDING STRATEGY
ACE has built the reputation of being the friendly hardware spot in town, a great place to run to when you need something quickly. It’s time for ACE to get back to its roots. In 1924, ACE was established to put people first. Carpentry, painting, gardening, and building are all human-centered, shouldn’t the way we sell these products be the same way?
Adobe Portfolio Advertising branding campaign customer experience experiential advertising hardware identity marketing Modern rebrand print advertising Rebrand
Paid Social Situ-narios
We're spreading the word about the Hardware Vending machines by showing the various situations or scenarios when customers might need to make a midnight run to ACE.
THE SAWDUST CAFÉ
At the Sawdust Café, customers can stop by for a quick cup of coffee or book an appointment to meet with a certified ACE Consultant to help them bring their dreams to reality. Their kids can even play outside in the garden!
Great customer service is more than a friendly “How can I help you?”. It involves a dedicated professional asking, “How can we make this happen?”. At the Sawdust Café, customers get this and more. 
Ace Hardware
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