Srishti Singh's profile

Promotional Display and Craft Documentation- Mudiao

The brief was to study and document Tibetan Woodcarving practiced at Norbulingka Institute, Dharmshala, HP and then create a promotional window display for the craft and the Institute.
Endless knot (left), Zeeba (right) carved in wood at Norbulingka Institute.
We researched thoroughly about the craft by visiting the field and interviewed Artisans for better understanding of the craft. The document contains a detailed research on this Tibetan Art form.
MUDIAO means Wood Carving in Mandarin Chinese, which is now an official language of TIBET.
Embed Media contains the full document.
Editing and Layout: Srishti
Content: Mehak Kaul, Srishti, Vaishnavi Dhumal
Photography: Srishti
Sourcing: Anuradha Kumari, Vikash Kumar


Step by step process video shot at Norbulingka Institute.
For the promotional display we started brainstorming and developing low fidelity prototype.
The idea was to design an interactive - promotional window display promoting the ancient craft of wood carving and wood painting. We set up an actual “Window” carved in Tibetan fashion which will give a sneak peek into the colourful world of Tibet by activating the 4 senses. Visuals (by using carved panels and mimicing wood painting) , Smell (by lighting an Tibetan incense sticks), Sound (by playing Tibetan Mantras) and Texture. The main centre of attraction will be the 4 auspicious symbols of the Tibetan culture that will be behind the window.
High Fidelity prototype with dimensions.
Colours used were kept same as the traditional Tibetan prayer flags to keep the essence of Tibet intact. Each hue represents an element.
Final Outcome
Promotional display credits: Anju Tanwar, Mahesh Jaiswal, Srishti, Tanya Vanvari. 
Promotional Display and Craft Documentation- Mudiao
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Promotional Display and Craft Documentation- Mudiao

Tibetan Wood Carving craft documentation and promotional display

Published: