Co-Partnership called upon Steven Noble to create an illustration for the new brand identity and packaging for a new to world brand of alcoholic seltzers in Australia. The idea was all about grown up fun and wit. A serious brand on the surface, but look a little closer and you see a cheeky & quirky side. The brand draws you in with a serious credible ‘drinks aesthetic’ but then surprises with a unique witty and humourous tone of voice. A place where games, sunshine and friends collide. Frivolous, yet fancy. The illustration was created by hand in a scratchboard woodcut/engraving style with a classical crest as the centerpiece.
