Remember old days, when life revolved beneath the shade of the humble tree?
Where time stood still for people to meet friends, make new acquaintances, play music, have a discourse, read, share a meal, or simply do nothing at all? Lahooti Melo is a cause-based international music festival that recreates this sense of old-world neighbourliness,
where the community gathers, connects and builds bonds that grow stronger each passing year.
It is astounding how each year, the festival not only maintains, but keeps on enhancing this vibe along with orbiting a theme that is need of the time. The festival was founded by Saif Samejo, a musician and thought leader who belongs to a contemporary folk and soul band called The Sketches in 2016. Each year, my task is to create the festival's visual identity and designs that are carried out throughout all of Lahooti's social media and on ground festival branding. Each week leading to the festival, we kept evolving our design with our interpretations of its theme for this year: Eco, Not Ego. It is a slogan that covered subjects like sustainability, climate change, wildlife, policymaking, environmentalism and indigenous rights. The following designs were used for Lahooti's cover photos, display images and animations for Facebook, Twitter and Instagram, posters, panaflexes, murals, merchandise and backdrops.
I also create an archive of all the talks and sessions that are held at Lahooti Melo on my website: http://mountwindspoems.lahooti.org
The festival was decorated with sustainably designed flags. I used minimal colours and concepts that remind the audience to give a wake-up call to fossil fuels companies destroying indigenous peoples' lives while mistreating their land and resources.
The following promotional designs inspired by yoga poses I have been making me feel more grounded and quotes from
Yoko Ono's book called 'Acorn'.
The following four artworks were alternative profile pictures created for the festival's social media.
This is how the designs were used on ground