Slave Dog Brewing makes deliciously hearty and hoppy craft beers in coastal Lincoln City, Oregon. Brewmaster Greg Robertson sees the art of fermenting hops and grains as a pleasurable activity, in direct contrast to his day job “working like a slave dog” for the local newspaper. Each of his brews, thus, is named in honor of a fond personal memory of recreational moments shared with family and friends. 

For the brewery’s visual identity and label design, I interpreted these anecdotes into illustrated scenes that span the circumference of the beer bottles. Each bottle is a celebration of good times in the outdoors, because, as our tagline reads, “You earned it.”


In addition to the illustration and design of the labels, I wrote all of the packaging copy, establishing the voice of a working-class consumer who strongly identifies with friends, family, and being a Pacific Northwesterner.

Slave Dog Brewing
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Madeline DeCotes

Slave Dog Brewing

Slave Dog Brewing makes deliciously hearty and hoppy craft beers in coastal Lincoln City, Oregon. Brewmaster Greg Robertson sees the art of ferme Read More
26
687
6
Published: