Article&—run out of Brooklyn, NYC—is a curatorial clothing brand with a collection of “tightly-edited essentials”, as stated on their website. By collecting for professional young women in the city, they maintain a tone of elegant sophistication. Quality of goods is prized over mass production at Article&. I designed a logo which reflected the young and cultivated brand voice they wanted to achieve.

By maintaining a simple color scheme, the focus is placed on bold applications of the ampersand and carefully selected photography—similar to the careful selection of their items of apparel and accessories.

The campaign focuses on the target buyer and her story, represented in the images and ampersand application. It all molds together in a cohesive collection of an iconic style and aesthetic that works for all occasions in the busy life of young professional.