Seven Time Cafe
The coffee spoon is bent to a shape of 7 by the classic magic trick. That the transformative things in the hand represent the varities of the serving products brings more fun to the brand. For the graphic style, we try to create a young and interesting branding image through stylish simple lines and a cartoon approach. Moreover, the graphical classification of coffee variety shows the profession of the brand.
一个经典的魔术小把戏，将咖啡勺弯曲成一个“7”。手中咖啡勺不断变化的形态则代表了不同的咖啡和饮品种类，赋予品牌更多趣味性。图形风格上，我们试图通过简洁干净的线条和略微的卡通感来呈现一个年轻有趣的品牌形象，并且通过将咖啡种类的细分及图示化来传达品牌的专业性。
