To refresh the digital and printed collateral for EFI Learning. A platform that helps teach print professionals the necessary skills to optimise the performance of EFI technology solutions. Previously none of the items were on brand, so this was my first task. Also felt it was important to make the information easier to digest, typography consistent throughout and photography relatable and relevant

Started by creating wireframes for the website. Was tasked with creating 2 pages - that would later be used as templates for the whole site. Sometimes I create wireframes digitally but in this case I sketched out my ideas

Previously the site used oranges and colours that weren't from the corporate palette. Stripped this back and focused on using a colour palette taken from the EFI Services and Support swatches

Limited to using photo library imagery but still wanted the photography used to be relatable, relevant and clean - with a focus on people.

Used a grid to create a set of icons that were uniform in look and size. Some of the styling was taken from existing icons

Thank you for viewing my work. Am available for collaborations, freelance 
and full-time roles. hello@raedjibrail.com | +44 (0) 7818 437272