PENGUIN SUIT GUY FOR DUNKIN' DONUTS ICED COFFEE
Dunkin' Donuts wanted to create awareness around the fact that their Iced Coffee is a perfect way to get a boost, even in the winter. Studiocom created a web-only video strategy to reach a younger demographic that reinforced this idea. And, what says energy in the winter better than a penguin? A guy in a penguin suit! The series of videos were launched weekly and the overall program was promoted via Dunkin' Donuts social channels, YouTube, Facebook and Twitter.
Awards:
+ 2011 MITX Finalist for Video
