For the website I made it have the same look and feel as their other pieces. Also, by putting their latest rides at the top of the website it attracts riders to further their interest of boards, the main selling point of Landyatchz, attracting them to click the our boards button. Which could lead to sales of the displayed board and other boards in their gallery.
I also included an area to talk about the Landyatchz team. Where I include their mission statement, to show that they are crafting the boards because they, like their customers love skating.
To keep riders coming back to the site, I added a section for customers to add pictures of themselves skating, and also Landyatchz contests to win free gear. The rider pics button will lead to a gallery of pictures, by riders. Where viewers can vote for the ride of the week, which the winners picture gets displayed on the home page.