Doughnut - GIRLGANG Keep WANDERin'

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GIRLGANG Keep WANDERin’

RIBBON X EARTH TONE is one of Spring/Summer collection by Doughnut, a fast growing fashion brand with high-quality bags designs in Asia. With the product colours ranged from “sweet-pink” to “stone-brown”, Doughnut partnered with SUGARCOAT to present a genderless spectrum of “Being a Girl”.

GIRLGANG Keep WANDERin’, an idea SUGARCOAT tried to explore, represents the new definition of “Being Kawaii”. 3 girls, in their ordinary life, wander in different places of urban city. With their curious mind, they form a GIRLGANG and start their adventure off the cuff, while showing their own individuality. “Being a Girl-in-Power” becomes the new “Being Kawaii”.