Digedi - Indigenous Small Business Directory

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Digedi - Indigenous Small Business Directory
Mitara delivered project planning and managing, sourcing of entries, consultation with Indigenous businesses, copywriting, photography, construction, domain and hosting of website, design and printing of directory.

Client Department of Resources, Energy and Tourism

Project An Indigenous Small Business Directory for the resources and construction industries

Challenge The Federal Government encourages mining companies to engage indigenous owned or operated small businesses. Mining companies were struggling to find suitable businesses.

Client brief Manage all aspects of producing the directory including:

• Field trips to identify and assess indigenous business capabilities

• Collect and develop content for entries

• Provide a 1 hour face-to-face business consultancy and capabilities assessment to individual indigenous businesses

• Provide copy writing, design and photography for entries

• Meet and report to stakeholders and provide detailed scheduling and progress reports

• Produce a printed and online directory

• Assist the Minister in the project launch.

Solution The Government funded the production of a directory of Indigenous owned or operated businesses to assist industry to quickly source local indigenous suppliers. Mitara was engaged to research and produce the directory including an online version.

Outcome The ‘Digedi’ was welcomed by industry, acknowledged by stakeholders and has proven successful in generating business opportunities for entrants. As a result, expansion of the ‘Digedi’ Western and South Australia is proposed in 2010.