Howlt + LOWORKS INC.'s profile

Howlt Coffee Fukuoka

InDesign
Branding
​​​​​​​Howlt Coffee Fukuoka
Howlt Coffee started in 2017 as one of the art activities of the art brand Howlt, launched by Haruki Higashi, the representative of LOWORKS Inc who works on artwork such as NIKE, WWF, and Smirnoff. A fictitious coffee shop that first carries out full-fledged branding, sells goods at online stores, and aims to become a real store using its profits. It was an experimental project that looked for a new method to a successful brand, with a different starting point than the usual design flow. In 2018, a solo exhibition at UltraSuperNewGallery in Harajuku and then he did on holding a pop-up shop in Kyoto. Finaly a real store Howlt Coffee opened on the site of Fukuoka Daimyo Elementary School in Fukuoka. It is a graphical store with painted main graphics and silk-screen typography. In addition to delicious coffee and seasonal drinks using carefully selected beans, Howlt products and some artists' goods from around the world are sold at Howlt Coffee Fukuoka. We offer a unique coffee shop that combines art, design, and coffee culture.

Howlt Coffee: howlt-coffee.com
designed by LOWORKS INC.
produce and buy products:  Howlt
Howlt Coffee where is in Daimyo Elementary School
Howlt Coffee is located on the 1st floor of the former Daimyo Elementary School, which has a great presence among department stores and restaurants in the center of Fukuoka. The outside of the elementery school is the same of appearance of the school at the time. There is a sign of Howlt Coffee and painted "Relax Some One" on the wall of the school. The inside of the school, the coffee stand, Howlt Coffee, has a striking graphic facing the corridor that retains the atmosphere of those days. Coffee and seasonal special drinks using carefully selected beans can be ordered from the outside window the school building or from the counter in the corridor. In addition to Howlt coffee, each classroom on the 1st floor of the former Daimyo Elementary School has a co-working space and bar (can be used as an eat-in space during the day) with free WIFI facilities, and drinks purchased with Howlt coffee Can be brought anywhere on the 1F common space.
Logo & symbol, Color & Coffee
The Howlt Coffee symbol is based on paint and coffee. One cup of coffee, one color. Actually, the process of making these two is very similar. Various factors, such as what color/beans, blended in which ratio, the weather, temperature and humidity, What medium to paint / pour, make color/coffee at that time. Howlt Coffee defines one color for each menu, and the label shows the color code of that color and the percentage of mixed colors of Acrylic color to make.
The interior of the cafe is decorated with a variety of typography and paint using acrylic paints and silk screens. The white wall facing the corridor has colorful graphics to welcome guests, and the two walls in the classroom have graphics depicting a supper with coffee in the room. There is also a photo spot where you can place a drink on the wall and take a picture, so please use it.
Products
We serve many items that you can only find here, such as Howlt original products and the collaboration products such as Espresso Parts cups & saucers,  the art goods of one of the famouse artist in the world such as  David Shiligry and guerrilla girls.
Howlt Coffee Fukuoka
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Howlt Coffee Fukuoka

Howlt Coffee started in 2017 as one of the art activities of the art brand Howlt, launched by Haruki Higashi, the representative of LOWORKS Inc w Read More

Published: