Really Invite
This is the multi-page invitation to ICM's 2018 briefing event. Potential donors with significant giving capacity would be receiving this invitation, so I began with a hook: acknowledging that our recipients receive invitations like these frequently. This set up a nice contrast to demonstrate how our event would be different from others: guests would have an opportunity to make the kind of big difference they dream of making. The Really theme reinforces this idea of the impossible made possible. The invitation can be read either downward in the body copy or across via the headlines on each page, appealing to both skimmers and close readers.   

My colleague Kathy Basey provided the graphic design.
Really Invite
Published:

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Really Invite

invitation to major event

Published: