Desolas is a brand that is inspired by traditional time-honored techniques of mezcal production, the artisanal process of crafting the agave spirit, the natural elements of the sun and the land, and a focus on the deliberate journey of creation and discovery.
Photos by C129
The whole graphic concept is an ode to the mezcal universe: the traditions, Mexico, the fields, the mysticism and above all the respect for nature. We created an emblem that represents a combination of spiritual guides (a rhino and a snake) that are holding the Sun. Our goal was to create a product that could gather symbology that will make it vibrate as high as possible.
We played with the transparency of the bottle to locate two graphics on opposite sides, which when viewed correctly complement each other.
We decided to paint the bottle with a green tone to give it a special personality that differentiated it from the rest, but this color also reminds us of the botanical notes of Desolas flavor.