Red Kap
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About

About

Red Kap asked us to create a lasting imprint on their top 300 apparel distributors with the release of their new Crew Shirt. Instead of merely of… Read More
Red Kap asked us to create a lasting imprint on their top 300 apparel distributors with the release of their new Crew Shirt. Instead of merely offering it as a sample, we chose to tell a story. We found 300 hard working people, from mechanics to machinists, and put them to the test. We collected, cleaned and took feedback. Finally, the shirt was repackaged and repurposed as a powerful selling tool, tested and endorsed by the wearers themselve Read Less
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