Airtel X IPL Season
BRIEF
•Opportunity to create relevance for brand Airtel during India’s most watched televised event
•Re-engaging the community through engaging digital content for Airtel
SOLUTION
Create intrigue among the audience by using change.org in an innovative way to bring out the plight of those who’ve been victimized by the villains. Each petition will be posted by an influencer with a personal story to it, and amplified by
web- influencers + publishers who’ve “been victims” of it. The entire petition, orchestrated by Airtel (and amplified too) is done with the vibe of - “Is this villain enough? Sign to prove it and we’ll find a solution.”
Every signature received is entitled to a free customized SIM card (basis the villain)
Every signature received is entitled to a free customized SIM card (basis the villain)
