Pirelli Tyres - IDENTITY REDESIGN
A premium automotive industry, interacting with areas beyond their, and continually growing and innovating in all fields, the Pirelli brand emerges as one of the best tyre brands in the world.
Associated to their success, certain concepts and following shapes emerged, which has guided this process to what is illustrated. When talking about this brand, concepts such as technology, innovation, security, persistence, persuasion, resistance, elasticity, attitude, among others appear. These concepts have guided in a certain way, the composition of Pirelli’s identity.
Was chosen the tyre, a product that is directly linked to its roots, highlighting its shape and design, which is what somehow differs a Pirelli tyre from another of a competing brand. Therefore, through the attempt to simplify and associate the brand to its product and defined concepts, the identity arises, in particular, the logo and resultant reproduction based on five key concepts such as technology, innovation, security, resistance and elasticity.
