The big challenge was to make this world reknown company into a single shop, with its own identity. Decathlon city wanted to detach itself and show its investment in the city of Liège, as well as in its clients and visitors.

It was obvious that we had to keep the famous Decathlon’s blue in our planning. So we associated this color with different materials to come up with an original and worked result. We used painted and stratified wood, powdercoated and welded metal, tailored lighting to offer optimal lighting, as well as stickers.