The project ‘Milujeme dobré maso’ is a part of the Ambiente company and aims to acquaint the general public with the butcher's craft - from breeding, through processing to the preparation and serving of selected batches on a plate.

Our agency was approached to construct a creative solution and to create a series of videos (within 1 minute) and photos from selected restaurants and events. So that the viewer can easily and concisely learn how to modify the individual body parts and prepare the best steak. Since we know that over 80% of social networking videos are viewed without sound we also put more emphasis on post-production, where we visualized the processes from A to Z using graphics.

client: Ambiente

production: WeAre productions

creative: Jakub Dohnálek + Honza Kolář

photographer: Jakub Dohnálek

DOP: Honza Kolář