Dead Funny - a killer interactive YouTube campaign designed to serve as a promotional tool for the Comic's Choice Awards.
Enter stage left - a comedian does their best to land a killer joke. The viewer then decides their fate - by clicking either "like" or "lame" resulting in either a vote for the comedian or a creative death sentence.
This campaign won a Silver Pixel a the 2012 Bookmark Awards. I assisted in conceptualising, shooting and editing the videos as well as this case study. You can view the original videos here: http://bit.ly/LxIleD