Overview
채온은 국내에 이미 팬층이 두터운 "꽃차" 브랜드이다. 기존의 이미지를 좀더 세련되고 단아하게 탈바꿈하고자 브랜드 전반적인 리뉴얼 작업을 진행하였다.
특히 이번 프로젝트는 기존의것을 버리고, 완전히 새롭게 바꾸는 작업이 많이 이루어졌다. 심볼, 폰트, 컬러 모두 기존과 확연히 다른 새로운것들을 사용하였다.
Chaeon is a "Flower Tea" brand that already has a large fan base in South Korea.
To make the existing image more refined and elegant, the brand renewal was carried out.
This project, in particular, was not about transforming the existing one, but about throwing away the existing one and starting anew.
Symbols were also newly developed. Brand colors and fonts all used distinctly different things.
To make the existing image more refined and elegant, the brand renewal was carried out.
This project, in particular, was not about transforming the existing one, but about throwing away the existing one and starting anew.
Symbols were also newly developed. Brand colors and fonts all used distinctly different things.