Luisa Garrido is a new galicia fashion branding.

The first collection It is based on the biblical Genesis, the title is Genezo, the esperanto word for Genesis. Esperanto has been used for the naming because it was the first international language.
 

The brand of Luisa Garrido is based on a written forms. A typeface that would simulate a script manually from organic friendly ways as if it were a signature.

 

The first of them is A, which represents the beginning of all. In Greek, referring to Alpha and Omega, would be equivalent to saying A and Z in Spanish, symbols of Genesis and Apocalypsis.

 

The following is the Roman cross is the most popular religious symbol in Christianity. Its origin is referred by the embodiment of Jesus Christ and his two arms reflect his divinity and his humanity.

 

The third is the inverted triangle, which represents the woman because of the similarity with the matrix or uterus.

You can view the photoshoot of the colection here.

Meanwhile, this is the photoshoot making of.

Credits
Photoshot with the models: Ale Garrido, Natasha Bencosme, Estefanía Cottonmouth, Belén Condide, Zoila & A. Kowalsky
Designer: Luisa Garrido
Art direction: José María Picón
Photographer: José María Picón
Assists: RGXela & Ederon Körst
Stylism: Luisa Garrido
Jewelry: César Cerqueiro
Making off: Juan Casal & Ederon Körst
Graphic design: José María Picón
Music: Moby