Systematic packaging (shopping bag, box, and gift card) design for the brand Madewell. For this packaging assignment, I wanted my designs to be fun and classy like the merchandise the brand sells. Another goal I had was to draw more attention to the quality of clothing the brand produces, thus the name: "Made well". 

I chose to wrap the logo around the corner of the box lid to make it more of an interactive experience and further communicate the promise of the brand to make quality clothing. 

The gift card case also represents this idea; the logo can be read "Madewell" or "well made" and whichever way the viewer reads it, the purpose can still be communicated.