Lit is a video production team.
After an interview with a client we highlighted some of the key points:
• Branding must communicate the type of work they do.
• The target audience is gen-z.
• Should refer to '80s.
After an interview with a client we highlighted some of the key points:
• Branding must communicate the type of work they do.
• The target audience is gen-z.
• Should refer to '80s.
That almost instantly led to VHS, neon-styled posters images in my head.
We tried something more obvious by the client's request but quickly declined.
Thanks for viewing!
