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Roots | Juice Bar Brand Identity

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ROOTS

Roots is an all natural juice bar that provides the freshest blends from quality produce around the world. With variety & taste in mind, Root’s mission is to make healthy living easy, tasty & fun, one cup at a time.

From the logo, to the packaging and the collateral, Roots uses a cohesive brand identity which includes a play of geometry and colour. The cylindrical shapes, varied in colour and one in height, represents origin and life (seeds > roots > sprout > fruits). It also brings a sense of rhythm and vibrancy to the logo. 

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Roots | Juice Bar Brand Identity
Published:

Roots | Juice Bar Brand Identity

Roots is an all-natural juice bar that provides the freshest blends from quality produce around the world. With variety & taste in mind, Root’s m Read More

Published: