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ROOTS
Roots is an all natural juice bar that provides the freshest blends from quality produce around the world. With variety & taste in mind, Root’s mission is to make healthy living easy, tasty & fun, one cup at a time.
From the logo, to the packaging and the collateral, Roots uses a cohesive brand identity which includes a play of geometry and colour. The cylindrical shapes, varied in colour and one in height, represents origin and life (seeds > roots > sprout > fruits). It also brings a sense of rhythm and vibrancy to the logo.
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