Minh Thao Dao's profile

BRAND IDENTITY - busy. keine zeit

busy. keine zeit
erschöpftest selbst, entgrenztes können
busy. no time
exhausted self, limited capability

This project is a logodesign for a fictional art 
exhibition at the contemporary art museum Lenbachhaus. 
It is about the perception of the loss of time and 
how this fast mindset can cause burn outs.

Since the difficulty in this slogan is its length, 
I designed a flexible logo which has two parts that 
can easily be used alone or in combination.

The inspiration here are the loss of letters while 
typing too fast and the cut in letters while 
saving time.

See some examples of the use of the logo below: 
BRAND IDENTITY - busy. keine zeit
Published:

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BRAND IDENTITY - busy. keine zeit

This is a logodesign for the fictional art exhibition at Lenbachhaus. You can see its use on different medias here.

Published: