Client: Comfort fabric conditioner
Concept: Clothes play a very important part in our lives. Life would be rather absurd without clothes, pun intended. In every relationship, doing something extra shows that you care. I have personified clothes as life partners that are writing letters to their second half i.e. their owners and are demanding comfort.
Tagline: "One step towards care"
Illustrations by: Divya Gawde
Achievements:
CAG Silver Award- CUB Copywriter of the year
CAG Bronze Award- FMCG Campaign of the year
Award for 'Best Copywriter' at Rachana Sansad College (Year 2020)
Award for 'Best Campaign' at Rachana Sansad College (Year 2020)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f8c5192747375.5e53b2d2656ad.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7936a092747375.5e5391cd54452.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cdda2b92747375.5e5391cd523a5.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a491e192747375.5e5391cd516c0.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85316f92747375.5e5391cd50aa5.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/722c3d92747375.5e53b2d264305.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e3a73c92747375.5e53b2d264f44.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f7a17b92747375.5e5391cd50182.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f0400092747375.5e5391cd53497.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/945a2a92747375.5e5391cd53b54.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6169ce92747375.5e5391cd52ba5.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65543092747375.5e5391cd51d9c.jpg)
![Advertising ArtDirection campaign comfort conditioner copywriting fabric ILLUSTRATION cag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58945592747375.5e5391cd51118.jpg)