ENCHANTED WONDERLAND
After coming up with the initial concept to suit the collection, a photo shoot was arranged with a white backdrop. The photos were then treated and manipulated to fit in well with a combination of background photography and illustration. One side showed off the summer collection, which was predominantly red, orange and black, whilst the other side displayed the cooler green, blue and white of the spring collection.The final imagery was used for a 5 page concertina catalogue, the framework for a website as well as print ads.