Storage Campaign – concept
Due to the explosion in the amount of data that organisations need to manage, many IT professionals are trapped in a cycle of buying box after box to keep up with skyrocketing storage needs. This drives up energy and floor space costs, and results in siloed infrastructures that don’t use space efficiently.
Our brief was to convey that there’s a smarter way to do things – the IBM Virtualised Disk Solution.

We asked ourselves: What does this solution actually give IT professionals? The answer was simple: Space. We then presented this as a stand-alone ‘gift’ in a format designed to appeal to the audience’s inner geek.