Chi Oshikko - 氏の尿
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About

Chi Oshikko is a fictional Japanese toilet paper brand for Asian people. The product is interactive thanks to a QR code printed directly on the p… Read More
Chi Oshikko is a fictional Japanese toilet paper brand for Asian people. The product is interactive thanks to a QR code printed directly on the paper. While being peacfully in the toilet, you can play, download, learn and act on your Smartphone... Read Less
Published:
Chi Oshikko

Type : Art direction / Graphic identity / Product design / Visual communication / Diploma project
With : Icecream - 3D director partner / Gaelle Almeras - textile design
Year : 2010
Chi Oshikko is a fictional Japanese toilet paper brand for Asian people. The product is interactive thanks to a QR code printed directly on the paper. While being peacfully in the toilet, you can play, download, learn and act on your Smartphone. The brand strategy has an original approach for the mainstream. It will then associate the tone of a "buddy" brand, both childlike, playful, funny and Kawaï style.